The stakes
What are the challenges of a digital transformation of your company's B2B commerce?
You want to change the rules of the game by offering your B2B customer accounts a consistent omnichannel shopping experience.
Global unified commerce across retail-buyer channels is a real game changer
Your company produces and distributes common goods and brand items in France, but perhaps in Europe, or worldwide.
Your mobile sales forces are taking orders, you would like your customer accounts to also be able to take orders seven days a week, 24 hours a day, but you are aware that your customer accounts are taking orders via EDI, by direct call and also by mail.
Managing the omnichannel is one of the objectives of a digital transformation.
Sodepardl supports you in the digital transformation of your end-to-end B2B business.
Issues
What are the problems encountered before a unified B2B E*Commerce policy?
- The marketing of a new collection, a new product range, is sometimes a long process. Why?
- The mobile sales force does not have the data needed to market a new range such as description of items, commercial conditions, promotional operations
- Lack of near real-time data to plan and prepare VR at Accounts Receivable
- Sales force does not have a circular view of orders taken by customer accounts
- Customer accounts do not have online access and do not have a circular view of the status of their orders
- Order processing is semi-manual, see manual, is long, time-consuming and potentially error-prone
- The interaction flows between sales teams, sales administration, field merchandising, marketing, IT teams and methods departments are not efficient nor effective
What are the challenges for your transformation?
What are the challenges of a digital transformation of your B2B business? And what are the keys to accessing these challenges?
Time to market
Time to market is an Anglo-Saxon expression used in marketing with a double meaning. The time to market may correspond to the development and construction period of a commercial offer or a product. In other words, the time it takes to market. The shorter the time it takes, the more we say that a company is agile. It is interesting to minimize this delay in order to get ahead of its competitors and increase its profitability. Time to market therefore becomes a major strategic issue for companies.
But time to market also refers to the precise moment of product launch. This choice is essential to avoid any commercial failure. This involves taking a position in a market at the most relevant time, examining the maturity of the demand, the level of product innovation and the potential competition. Being time to market means getting started at the right time. An actor who arrives too early, when the demand is not yet ready, may fail where a competitor, who arrives a little later, will succeed.
How to serve this issue?
Agility and flexibility
To accelerate the pace of new collections, new marketing, new promotional campaigns.
Make the organization more agile, more flexible , from strategic business choices, product creation, field marketing, training of mobile sales people to new products, new pricing.
Responsiveness
Meeting market expectations
Example
Shortening the marketing cycles of the collections = shortening the time needed to adapt to market developments.
Increased sales
How to serve this issue??
- You provide a unique experience for buyers of your customer accounts and your mobile sales force
- You offer omnichannel promotions in near real time, you introduce new products
- You get better sales visibility and your responsiveness improves
Order to Cash
Order to Cash or Cash Enhancement
How to serve this issue?
- Faster order to payment cycle
- Faster collection pace: Orders are automatically integrated into your business management system, invoices are issued faster, items are delivered faster, and debt collection is more efficient.
Expenses to revenues
Expenses to revenues or Distribution costs
How to serve this issue?
- The processes supporting B2B commerce are optimized. The result is that sales costs are reduced.
Which companies, functions and sectors are affected by this approach?
Producers, wholesalers, upstream distributors of consumer goods
Mobile sales force, merchandisers, sales administration, operational marketing,
IT, Sales management , Sales operations
- Watches and jewellery
- Optics
- Beauty and Health
- Fashion / Textile
- Agro and Beverages
- Sport, indoor and outdoor
- Toys
- Home and gifts
- Para and pharma
- Security Items
- Tools, spare parts
- Chemistry